SOMETHING DIFFERENT
Mindful of the continual need to maintain an interest in its activities, and the world of electronic organ music in general, the Society is not afraid to attempt ‘something different’ from time to time – especially when charities can sometimes benefit from their efforts.
 On two separate occasions (in 2005 and again in 2010) the Society has staged a New Year’s Viennese Evening to launch its annual concert programme. Although the Club’s usual venue cannot accommodate the Vienna Philharmonic Orchestra – or even replicate the wonderful features of the famous Musikverein in Vienna – the performances of the respective guest artistes have proved to be more than ideal substitutes.
Other variations have included a ‘60s Evening’ (in April 2007), with a wide variety of music spanning the entire decade,
and a concert (in August 2009) during which accompaniment was provided to a black and white comedy film, evoking memories of the ‘Silent Movies’ .
In addition, annual Christmas concerts are always ‘fun evenings’, involving audience participation with a little carol-singing.
 Publicity is an essential part of the Society’s operations and various means of advertising are constantly being sought. Colour brochures have been produced and most of the usual ways of bringing the Club’s activities to the attention of the local community have been explored. The window of the Andover Library, located in the town centre, has been used for publicity purposes – to make more people aware of the excellent value-for-money entertainment on offer.
An early innovation was the commissioning of memorabilia, bearing the Club’s name and logo. Mugs, keyrings, travel clocks and model vehicles are among the items produced and subsequently used as audience loyalty rewards.
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